TMB Thanachart or TTB (ttb) sends a digital team “ttb spark” to strengthen digital capabilities. Drive banking to every possibility by developing digital financial solutions that meet people’s needs under the concept of Humanized Digital Banking. Focus on making changes that truly benefit customers. in order for all groups of customers to have a better financial life
Along with the important proof of being the team behind the transformation of the new ttb touch application into a personal assistant that helps customers’ finances better all around. which will open in May
Mr. Narit Araksakulwong Digital team leader TTB Spark revealed that the establishment of the “ttb spark” team is a crucial turning point in the bank’s digital transformation to strengthen the bank’s potential and increase its digital capabilities in line with the concept of “Humanized Digital Banking” or Friendly and knowledgeable digital banking. Easy to use. Solve customer problems. and help to enhance the service to a wide range of customers It covers every need, meets the needs and is truly beneficial to customers. both retail and business customers
The origin of the digital team “ttb spark” is the belief that our organization is not too big to create change from within. Although today we are one of the big banks that are important to the domestic system, or D-SIBs, TMB Thanachart’s DNA has grown from a medium-sized bank that has undergone many changes.
There is a team and executives who are a new generation with knowledge and understanding of digital. And technology can be used as a supporting tool to help banks do business better. through the development of financial solutions that truly benefit customers
In addition, ttb spark has chosen to walk on the concept of Humanized Digital Banking, ready to shift from branch-centric to Digital Platform that will not only allow customers to make transactions and receive services through mobile applications. It’s not different from using the service at the branch. It also serves to help customers connect with employees more easily and conveniently. Because we believe in the online world and the offline world that support each other. To deliver the best experience for the bank’s customers
“We also focus on data analytics to create an experience like a customer walking into a bank branch near their home. That bank employees know who you are, how old you are and what your financial needs are. In order to provide advice, advice and offer financial solutions that meet and satisfy the needs according to the concept of Humanized Digital Banking or digital banking that is friendly, knowledgable, and truly understands customers’ hearts,” said Mr. Naris.
A testament to the commitment of “ttb spark” can be reflected in its significant contribution to application transformation, ttb touch focuses on being a personal assistant and personal advisor. Helping customers’ financial life to be better in all aspects Through its outstanding features, including a personal assistant that provides information and alerts on important matters related to customers. Whether paying water bills, electricity bills, mobile phone bills
without the customer having to set a warning Give advice and make difficult things easier, such as showing coverage information that will show whether insurance is covered and sufficient for the lifestyle and life stage of the customer or not. Collect and organize your financial documents on ttb touch, making it easy to find, retrieve and request documents such as certificates of financial status and credit bureau information through the app.
no need to travel to the branch Collect benefits on a personal level and select promotional campaigns that are suitable for customers so that customers do not miss out on all the value that the bank offers And the key highlight that ttb touch will be an assistant more than banking or Beyond Banking is the My Car feature that allows customers to manage car-related matters such as paying installments for car loans, renewing insurance, including selling cars and finding buy a new car to replace To truly make the lives of customers better all around and is considered to be an extension of being a leader in car loans
To create solutions that meet the needs of users, vendors, and service providers, including the ecosystem, ttb touch is a major change for the bank. It will be launched in May.
Mr. Ratchakon Chayaphirat, Head of TTB Spark Digital Team, added that With the same belief of the team is “Spark New Possibilities” or the idea that everything can come true. Talented team ready to make meaningful change.
To help clients have a better financial life, there is a Digital DNA, a strong Way of working and behind every success known as the DARE DNA, which consists of Daring: Stand up for what is right and what is good. Best for Agile customers. Dare to fall, get up, learn and develop faster than REAL. Everything you do has to be realistic and Energetic is full of energy and fun to innovate.
Currently, “ttb spark” consists of a team working closely between the Business team and the Tech team in what is known as the Agile BizTech. Everyone is involved in the development of digital solutions for both individual customers. and business customers Each team consists of Product Owner Team, Business Analyst Team, UX/UI Team, Solution Architect Team, Software Engineer Team, and Quality Assurance Team.
In addition, ttb spark also has a team that focuses on the development of ttb touch mobile app especially because we believe in continuous development. It also includes a team that focuses on developing new solutions beyond banking or Beyond Banking that will help meet and benefit customers in all aspects. We also focus on developing solutions that can solve problems for customers in a sustainable way. and is truly a solution to the whole ecosystem for customers
In order to create a space of possibilities, “ttb spark” also has “ttb spark academy” that opens opportunities for the new generation, including students from universities who are interested in tech and data to experience and study. Know through real experience from experts who will help develop and extend knowledge. The ability of a new generation of talent to be strong and ready to be a part of TMB Thanachart and the opportunity to grow in their fields of interest in the future.
And all of this is what reinforces TMB Thanachart’s determination to create meaningful changes in the lives of customers through the creation of digital solutions with the concept of Humanized Digital Banking to make every service experience digitally. Answer, understand, and understand
Ready to become The Bank of Financial Well-being, the bank that is the leader in creating a better financial life for Thai people both today and in the future, along with developing the capabilities of personnel to be able to build on the progress It can also attract new talent to create and drive innovation and digital solutions that will create a new phenomenon in the banking world of the future.
