True Corporation is flexing its muscles by bolstering brand perception for all consumers’ lifestyles through five strategies, amid intensifying competition in the market.
The company was created from the merger of True Corporation and Total Access Communication (DTAC).
The five marketing strategies comprise: better network, higher value package, more fulfilling entertainment content, better privileges, and advanced service quality.
According to the company’s chief executive Manat Manavutiveth, feedback from customers continues to improve after two months of the True-DTAC amalgamation, particularly as the number of privileges earned by…
