TROPICANA promotes the concept of ZERO WASTE because each “coconut” gives more benefits than expected.

• 1 coconut, universal benefits with the concept of ZERO WASTE PRODUCTION. Everything can be used for all benefits. don’t have to leave

• Take a tour of “Organic Vegetable Farm” from coconut residue left in the production process. to plant trees sustainably

if talking about “Organic cold pressed coconut oil” Many people have to think about the brand. “TROPICANA” (Tropicana), a Thai brand of coconut products from Surat Thani province, was founded by Mr. Suradet Nilaek who started from the production of OTOP products until expanding the business to establish Tropicana Oil Co., Ltd. in 2003. which is currently “Nattanai Nilek” The son came in to continue the work.

And recently, TROPICANA has also been awarded the guarantee of taste and quality Superior Taste Award 2022 from the International Taste Institute in Belgium. that it is cold pressed coconut oil that is delicious, easy to eat, is a product from a Thai brand that is internationally guaranteed. In addition, the brand has also promoted a policy about ZERO WASTE PRODUCTION and sustainable growth. which is a matter that the current social trend is giving great importance

however Ms. Nattanai Nillaek Business Development Manager of Tropicana Oil Co., Ltd. said that the most popular product is still coconut oil. It’s our signature name. Followed by the group of body care. The proportion of domestic sales is 70%, foreign 30%, the most will be Russia. Our domestic sales are combined with foreign tourists buying products as souvenirs. Especially during the high season around the beginning of the year and the end of the year, usually people who like coconuts are people in countries that can’t grow coconuts. It’s like Thai people like the smell of European flowers that are not available in our country.

While the group of Thai customers is a group of people who love health, there are 2 groups: the first group is a little older. will start to have health problems Start buying coconut oil to take care of your health. Another age group will follow. I will buy it for hairdressing. wipe makeup

Khun Nuttanai continued that TROPICANA was established for its 19th year when it started doing business in the first 5 years. At that time, our competitors were not many. There are only producers who make their own brands of coconut oil, no more than 5 factories in Thailand. Later, people began to be interested. because it is marketed more widely Because coconut oil is useful In addition, the process of making coconut oil is not difficult. If quality is not counted Ordinary villagers can do it. causing villagers to start making coconut oil for sale Started with SME companies and large companies began to play in the coconut oil market. Causing some sales on our side to disappear Therefore, we have to think about what products to make. So let’s see what coconut can do.

it appears “coconut” There are properties that cover the universe. But if we say 10 benefits of coconut oil, people may be skeptical. Because Thai people feel indifferent to coconuts, are familiar with coconuts and cooking. And many people don’t like the smell of coconut. In addition, there are bad quality brands that produce coconut oil that smells rancid, rancid, causing people to look negatively on coconut oil. Therefore, we have divided product lines to match more applications, such as hair masks, shampoos, to produce products that match the usage. to make more sales as well

Another issue is If looking at foreign markets The fact that we go to a booth and sell only coconut oil. We will lose to other countries in terms of price. Because Thailand is not the country that produces the most coconut oil in the world market. The countries that grow the most coconuts are the Philippines, Indonesia, Sri Lanka because they grow coconuts as a cash crop. While Thailand grows coconuts as the 7th or 8th crop, less and less. This makes the cost of 1 coconut high, about 10-20 baht, while a coconut from abroad comes in less than 10 baht, together with their labor costs are cheaper than Thailand. For this reason, many brands import coconuts from abroad to reduce costs. But we don’t have that kind of policy. because they want to support Thai farmers And sometimes the quality of imported coconuts is not as good as Thai coconuts.

Nattanai Said that there was a customer from the Philippines to contact our rand. which we talked to him that His country already has coconuts. Why are you interested in Thai coconuts? which he viewed If it’s coconut oil, it may not take much. because his house is already used But if it’s cosmetics from coconut, no one has seriously done it yet. The important thing is that he is interested in TROPICANA brand stories that do sustainable things such as Zero Waste. Everything from the coconut can be utilized. which he is looking for new products that are about green beauty with BCG

For the Sustainable concept of TROPICANA, we think from the upstream, namely farmers, which we have made certified organic that have to pay hundreds of thousands of dollars for farmers every year in order for them to become organic coconuts. And buy coconuts from him at a price that is always higher than the price When coconuts arrive at the factory, there will be Zero Waste, which is all that is left from the production process can be utilized, for example, coconut palms will be used to feed fish, coconut residue will be used to make plant materials at organic vegetable farms, coconut shells will Resold to drinking water purification plant activated carbon, coconut water sold to a coconut water plant that uses old coconut water to boil pasteurite. The coconut meat that has been pressed out of oil is then used to make organic coconut flour. Or can be used to make a scrub to scrub the skin It can be said that if it is a coconut, all can be used. Don’t leave.

As for the Green Industry, we have a standard that deals with pollution, with ISO 14000, Occupational Health and Pollution. for him to check every year There is a wastewater treatment system. The water released from the factory will be used to raise fish. If the fish can survive, the water must not be wasted. So the waste water doesn’t come from our factory. Because we care about the environment We care about people around us.

“Our business view is Do anything to keep people healthy and sustainable. Farmers must also be sustainable. Therefore, the release of the product or any service out there Must focus on health and sustainability. And at least there must be a coconut as a gimmick in there. Maybe it’s a cafe that’s not just a cafe to drink coffee. but a community where health lovers come together Or there is a health workshop that also has coconuts.

for organic farms We started doing this about 6 years ago, starting from my father who likes to eat healthy food. Therefore growing vegetables for eating by himself and gradually expanding by using coconut residue to grow organic trees But the coarse coconut pulp must be cured before being brought into the vegetable plot. Once converted, it must be left for about 1 month to reduce tannins.

Then used to plant trees. Our planting does not have any soil mix. The coarse residue will be used to grow vegetables 2 times and then flip from top to bottom. When used for a while, it will become a sub-planting material that looks similar to soil.

When asked about the impact of global warming, Khun Nattanai said about this matter. If you look at global warming Nowadays, our world conditions are constantly changing. So what we are doing is about BCG, helping the world to slow down natural disasters. which consumers themselves will see What supports brands that reduce carbon emissions? emissions Which brands that do these things first will have an advantage.

which TROPICANA looks at “farmer” whether the raw materials we buy, such as coconut, will decrease or not Therefore, organic coconut farming is supported. which growing organic crops will help reduce global warming Not using chemicals in the soil will make it more sustainable. so that he can stay with us sustainably If we go to press the price on him a lot he was unable to live May take the land to do something else. will affect the world

And the next thing we want to do is the packaging used in various sales. Might need to find more sustainable packaging. But cosmetic products may have some limitations that require the use of plastic. which we are looking at that recycled plastic Or paper that can decompose in nature better.