Using Tiktok in this era is not just relaxing by dancing or singing. But many people are starting to use it in product or service reviews. Sell products and try it out for real customers to see before they click to order. This makes the opportunity for e-commerce groups through Tiktok to be another hot platform during this period.
Online shopping behavior As a result, overall ecommerce in Thailand has been growing steadily, ranking among the top 5 in Southeast Asia with a 15% annual growth rate (data from eMarketer, 2020).
It was found that one of the important phenomena that drove people to shop online more. Born from the experience of happiness during the purchase. also known as “Shoppertainment” especially nowadays that many people use shopping as a way to create happiness. Consistent with a survey of TikTok users in Thailand, 2 out of 5 users find that buying small things makes them feel better, more relaxed.
In addition, 1 in 3 users feel that they want shopping to be more entertaining. Therefore, “Shoppertainment” is considered an important phenomenon of the integration between shopping and entertainment. resulting in attractive shopping behaviors of today’s people Especially on TikTok platform, it is a platform that creates positive energy and provides happiness and entertainment to people today.
TikTok is now a popular short video platform. It is also a platform that allows brands to discover new audiences. Through short video content and new digital marketing through the TikTok For Business solution, short videos have emerged as a means of influencing purchasing decisions among online shoppers. The latest from the TikTok user survey.
- According to AC Neilsen,
• 83% of users prefer watching branded video content over still images or gifs.
• 84% of users said they were inclined to shop when they watched a video from a brand on TikTok.
It is also found that TikTok users are a group of people who like discovery and try new things especially during Mega Sales that
• 79% of TikTok users purchase from a new brand instead of buying from a familiar brand.
• 58% of TikTok users have made an unplanned purchase but made after viewing a brand’s content on TikTok.
causing the phenomenon #TikTokMadeMeBuyIt It shows that many people have made an accidental but impulse purchase after viewing an ad or content on the TikTok platform, bringing the hashtag to 3.6 billion views.
Sirini Wirayasiri, Head of Business Marketing of TikTok, said that Mega Sales is the moment everyone has been waiting for and is an important opportunity for brands to generate sales and respond to current shoppers behavior. the best Still want a shopping experience that comes with happiness? Shoppertainment by TikTok keeps users happy and leads them to want to engage or shop with the brand. The happiness that occurs on TikTok is made up of 3 parts:
- Joy of Discovery or the joy of discovering new brands or products. In the form of short video content about brands that are fun and addictive.
- Joy of Entertainment or happiness through entertainment and brand engagement. in various formats such as Hashtag Campaign, Branded Effect, Gamification and Livestreaming.
- Joy of Community commerce or happiness through the community that helps make shopping.
For strategizing to get ready to increase sales in Mega Sales, ad campaigns should be created at least 10-30 days before the campaign starts. As consumers begin researching, TikTok For Business has introduced three key strategies for advertising planning and digital marketing to boost sales during mega sales:
- Always-on Core Solution Using In-feed ads to help build awareness and lead to sales. By choosing to suit the objectives of the campaign. that can set precise target groups and flexibility in setting an advertising budget
- Immersive Shopping Experience Creating a better shopping experience for consumers. Dynamic product ads may be used to provide advertisements that consumers see in line with the interests and needs of consumers at that time.
- Own Mega Sales Moment Creating brand-specific campaigns or events during the Mega Sales Festival, which may be done through content solutions such as Branded Effect, Hashtag Challenge, or even Top View, to reach 100% of TikTok users daily.
If the brand is interested canRegister at https://growwithtiktokmegasales.splashthat.com/
The post Trending Shoppertainment TikTok For Business Shares the new era of shoppers, preparing to organize mega sales, giving brands a chance to reach more users. appeared first on Thumbsup.
