It is estimated that the Chinese tourist market to Thailand might show significant improvement next year. The TAT’s target of 25.8 million tourist arrivals seems achievable, as the trend indicates a likely recovery of Chinese tourists’ interest in Thailand. Furthermore, the association anticipates that other markets in East Asia, such as Japan, South Korea, Hong Kong, and Taiwan, together with China, would account for around 12.48 million visitors in 2024, Sisdivachr said.
Thailand is also targeting the Asean market, with an estimated 10.5 million visitors. Malaysia is expected to be the primary destination for around 4 million visitors, while other countries such as Laos, Singapore, Vietnam, Indonesia, and the Philippines will account for an additional 6.8 million visitors, according to Sisdivachr.
Thailand continues to be the top choice for Chinese travellers searching for…
