Thailand Privilege Card Co (TPC), the operator of Thailand Elite Card, is aiming for 10,000 new members this fiscal year ending September, with Chinese nationals being the top target because of the mainland’s reopening.
From October last year to this month, 5,041 elite cards were sold, generating 3.1 billion baht in revenue, a massive gain from 1,950 cards sold last fiscal year generating 1.2 billion baht, said TPC president Manatase Annawat.
Of last year’s total, the largest share — accounting for 38% or more than 1,900 cards — were sold to Chinese citizens, he said.
“Thailand ranked among the top residency programmes globally and was a major beneficiary of migration,” said Mr Manatase.
From April to September, TPC expects to sell more than 5,000 cards, gaining 6-7 billion…
