TOYOTA Motor Corp. made headlines with the launch of its latest IMV series model, the IMV 0, during a grand event in Bangkok on Nov. 27, 2023. The model, initially introduced at the Japan Mobility Show 2023, is now open for orders, marking a significant stride in delivering customizable mobility solutions.
Developed under the guidance of Akio Toyoda, the then-chief executive officer of the Asia Region and current chairman of the board, the IMV series embodies the principle of genchi-genbutsu with a commitment to contributing to the Asian economy in collaboration with local engineers.
In the Philippines, the IMV 0 is recognized as the Toyota Tamaraw, a name embedded in automotive history since its production commencement in December 1976. Initially manufactured as pickup trucks in the first two generations, local third-party companies performed conversions to accommodate various body styles. Over time, the model’s availability expanded to Southeast Asia, Taiwan, India, and South Africa.
The IMV 0 redefines mobility, offering a canvas to bring visions to life and infuse color into various aspects, from business to private life.
Since its debut in Thailand in 2004, the new pickup truck has traversed borders, reaching more than 180 countries and regions globally. Evolving in tandem with the era and local communities, the IMV series has earned its status as a local favorite in Thailand, seamlessly woven into daily life. Boasting over 2.7 million units in domestic sales and surpassing 4 million units in exports, the IMV has become a growth contributor to the Thai economy.
The IMV 0 was designed for affordability and tailored to meet the evolving needs of customers.
As the automotive industry undergoes transformation and customer preferences diversify, Toyota recognized the need to revisit the essence of the IMV series. The result is the IMV 0, a pickup truck designed for affordability and tailored to meet the evolving needs of customers. Local engineers spearheaded the development after conducting thorough research into customer lifestyles.
The IMV 0 redefines mobility, offering a canvas to bring visions to life and infuse color into various aspects, from business to private life, through its inherent customizability. The launch event in Thailand unveiled 11 customized models, showcasing the model’s versatility. Toyota Motors Thailand offers eight grades, emphasizing diverse business styles and applications. Available in both short and long-wheelbase versions, the IMV 0 features three engine types — a 2.0-liter gasoline engine, 2.7-liter gasoline engine, and a 2.4-liter diesel engine. An unequipped type with a flat deck is also part of the lineup.
The deck’s design incorporates bolt holes strategically placed for easy attachment of custom accessories using bolts and nuts. For customers seeking personalized customization, TMT provides information on more than 100 accessory manufacturers, ensuring a unique and tailored experience for each customer. Production of the IMV 0 will take place at the Samrong Plant.
Here are the IMV 0 Specifications: 5,300 mm length, 1,785 mm width, 1,735 mm height; wheelbase, 3,085 mm; Two-wheel drive system; 2,790-kilogram curb weight; 5.4-meter turning radius; 1-ton maximum loading; and available transmissions are 5-speed manual and 6-speed automatic.
