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Wednesday, May 15, 2024

Tourism set to fall short

TAT downgrades its revenue forecast

A photo taken on July 4, 2023 shows a tuk-tuk carrying tourists in the Chinatown area of Bangkok. (Photo: AFP)

Tourism revenue from the international market in 2024 will not be able to match the level recorded in 2019, as the target has been downgraded to 1.92 trillion baht from an earlier target of 2.29 trillion baht due to the impact of a “polycrisis”, according to the Tourism Authority of Thailand (TAT).

However, the overall target has been maintained at 3 trillion baht, as the agency will push the domestic market to reach 1.08…

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