Tourism officials are looking to short-haul markets to attract holidaymakers during the off-peak season, with a number of marketing events planned. Thanet Phetsuwan from the Tourism Authority of Thailand says places like India, Australia, Singapore, and Malaysia are the target markets.
“This strategic push for short-haul markets aims to create a quick win, attracting both repeat and first-time visitors all year round. We will focus on quality tourists from niche segments such as wellness, weddings and honeymoons, sport tourism and luxury.”
In a Bangkok Post report today, Thanet says new transport infrastructure such as Bang Sue Grand Station in Bangkok, as well as the M6 motorway to the north-eastern province of Nakhon Ratchasima, in addition to the high-speed rail service between Laos and China, can help bring travellers from elsewhere in Southeast Asia and eventually, China.
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