She said the meeting would explore the formats, venues, and suitable budget for the “Maha Songkran World Water Festival 2024” campaign, adding that the target is to secure more tourism income than during the Songkran Festival in 2019, before the pandemic.
Thapanee did not however say how much the revenue the festivities were likely to raise.
The TAT governor said the main highlights will still be the famous Songkran venues in Bangkok, such as Ratchadamnoen Avenue (including Khaosan Road), temples by the Chao Phraya River, Siam Square, IconSiam, and Asiatique.
For venues in upcountry areas, such as Chiang Mai and Songkhla, the events will run until midnight to attract both Thai and foreign visitors, she added.
“This year’s events will also celebrate UNESCO’s official recognition of Songkran, the…
