Bangkok, 10 April 2024 – Beginning this week, the Tourism Authority of Thailand (TAT), is launching a campaign that aims to introduce the Thai New Year festival of Songkran to BBC audiences across the globe. Songkran has recently been nominated for UNESCO ‘Intangible Cultural Heritage’ status and will be celebrated ‘more extravagantly than ever’ throughout Thailand in April this year.
A unique 30-second animated advertisement, produced by BBC Storyworks Commercial Productions in Singapore, will run from 10 April to 15 June 2024.
Creatively, it focuses on the wider social and cultural significance of Songkran. The creative features a bespoke animated character as the central storyteller – an international traveller who appeals to both the young and the young at heart. Viewers will follow his journey through Thailand as he is immersed in a variety of…
