The Tourism Authority of Thailand (TAT) has said it expects a lively Songkran atmosphere this year compared to 2021.
TAT Governor Yuthasak Supasorn said his agency projected that 3.34 million Thais will take domestic trips during this Songkran period from April 13-17, generating at least 11 billion baht in revenue.
Yuthasak also said the average occupancy rate during the long Thai New Year holiday would likely reach 41%, citing Thailand’s still-recovering economy as a major contributing factor. Despite an improving overall outlook compared to last year, the Kingdom is continuing to deal with the repercussions of the pandemic and the ongoing war in Ukraine.
This year, the TAT chief said people have opted to travel to nearby provinces using personal vehicles and scaled-down…
