Tourism and Sports Ministry sets out plans to secure target revenue

The seven policies are:

1. Focusing on quality tourism aimed at both domestic and overseas target groups. This can be achieved by promoting big events in Thailand all year round, including the Songkran festival and Chinese New Year, as well as events in second-tier provinces.

2. Harnessing all forms of soft power to attract visitors to Thailand, such as sports events and other cultural products.

3. Improving safety and hospitality standards to ensure foreign arrivals of a safe and convenient stay in Thailand and working with law enforcement in eradicating practices that take advantage of tourists.

4. Working with local communities to further promote sustainable tourism.

5. Using tourism to strengthen relationships among countries in the Southeast Asian region through the Asean Connect initiative.

6. Promoting physical activities and basic…