Competition among providers of New Year’s hampers and gifts has intensified from last year, fuelled by aggressive campaigns and enticing offers from major supermarket chains and beauty brands, aiming to attract consumer spending during the festive season.
This year the hamper market is active as the retail sector has fully recovered from the impact of the pandemic, which dampened sentiment from 2020 to 2022.
A significant budget was allocated for the festive season with major retail operators eager to celebrate the opening of new stores and…
