Mr Coum at a recent press conference held to launch the “Every Day Discovery” campaign featuring Naphat “Nine” Siangsomboon as the brand’s ambassador.
Central Food Retail Co, the operator of Tops grocery stores under Central Retail Corporation (CRC), vows to continue opening new stores and renovating existing outlets.
The company also wants to complete its rebranding plan by the end of this year.
Stephane Coum, Central Retail’s chief executive for the food group, said the company’s major rebranding effort to unify all brands as Tops starting in October last year received a positive response from consumers.
The new image has a strong character and creates more awareness of the Tops brand in all aspects, he said, adding the company…
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