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Wednesday, May 15, 2024

TLAA ponders digital face-to-face sales

Sara Lamsam, President, Thai Life Assurance Association.

The Thai Life Assurance Association (TLAA) is discussing with the Office of the Insurance Commission (OIC) the approval of sales of unit-linked and universal life products through a digital face-to-face distribution channel, as well as speeding up a feasibility study for e-training and e-insurance agent examinations, says TLAA president Sara Lamsam.

The digital face-to-face distribution channel, which allows insurance agents to sell products via electronic communication tools, was approved by the OIC in the first quarter, when the government was promoting social distancing measures to prevent the spread of Covid-19.

However, the approval excluded complex types of life insurance that involve equity investments and capital market sales licences.

“We…

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