Tired of the grind, China’s well-off eye slower pace in Thailand | Business and Economy

Pattaya, Thailand – Xiaohongshu, China’s answer to Instagram, is abuzz with the benefits of emigrating to Thailand.

In videos on the popular social media and e-commerce platform, influencers paint a picture of paradise that promises something for all.

For stressed-out parents, cheap international schools and the possibility of remote work in an exotic locale await. For retirees, there is affordable healthcare just a stone’s throw from the beach.

“We don’t need our kids to ‘win’ before reaching the finish line,” says a woman in Chinese, over footage of an idyllic-looking Finnish school in Phuket, where English is widely spoken and pupils come from around the world.

“Our kids don’t have to have the highest grades or be the most disciplined. We just want them to enjoy life and be happy.”

The buzz on Xiaohongshu, which translates as “Little Red Book”, comes as…