Instagram has become part of the business channel. Because many users do not come in just to see pictures. but also to search for products and services To meet more demands, the beautiful “pictures and clips” that appear in the store’s account Become a point of attraction that makes buying decisions faster.
With over one billion active users in 2020, the majority of whom will view 68% of their subscribed brands, view video clips from 66% of their subscribed brands. If a brand makes an impressive photo or video clip. Customers are ready to watch and click to order if they like it.
But if we just say that content on Instagram It sounds easy because in our heads, we only think of taking photos and taking clips, but what does the word “just take pictures” mean? Today we will tell you a secret.
Building a successful brand on Instagram Must choose an attractive image. Good quality and irresistible promotional inserts. because the good interaction This is another strategy that can increase sales and followers.
- Products that can be applied in daily life
no matter what product you sell You must be able to clearly tell what you can do each day. If your product has a combination of everyday use. It will make it look more attractive.
- short picture or clip positive inspiration
In addition to posting pictures of products or traditional sales channels If there is a message from a celebrity A catchy sentence or word of the day to adapt to the brand by making it a simple image. Include relevant hashtags to increase your chances of being shared or remembered.
- behind the scenes pictures
If your product or service Have influencers, celebrities or real customers We were able to take pictures of the behind-the-scenes aspects of our work. It also helps to call a different perspective of the brand as well. It might be a fun photo collection. The colors seen during filming It’s also interesting.
- Helping society is always good.
Sharing content or photos of social activities in various forms In addition to helping to create a good image It also makes people who haven’t followed but see the picture and their hearts flutter. This is considered a good brand recognition, increasing the opportunity to engage with new customers.
- Sales channels must be easily accessible.
because providing complete product information It will help increase faster decision making. It’s true that the obvious price announcement is one of the reasons brands don’t want to say. Instead, it will be used as an inbox, but actually helps customers who are already interested. ready to transfer immediately This is not compulsory It depends on the satisfaction of the brand. Just need at least complete information and easy to contact back. Chat immediately, reply immediately It can increase satisfaction.
Source: stepstraining, wishpond
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