Relocating to a new spot on Siam Paragon’s Main Floor, Jaeger-LeCoultre boutique boasts a new concept that immerses visitors into its world of fine watchmaking to discover its heritage, expertise, innovative spirit and creativity.
Since 1833, La Grande Maison has been based in Switzerland’s Vallée de Joux. Its haute horlogerie involves 180 skills that are brought together under one roof at the Manufacture Jaeger-LeCoultre in the village of Le Sentier.
The boutique represents a new chapter of the brand in the 21st century. The interiors reflect the calm atmosphere of forests in the Vallée de Joux through the colour scheme and organic materials.
Born in 1931, its iconic Reverso was created to withstand impact during polo matches between British officers in India. Elements of the Reverso can be seen within the façade featuring sweeping lines that evoke the Art Deco…
