A TikTok logo is displayed on a smartphone in this illustration taken on Janu 6, 2020. (Reuters photo)
Short-form video-sharing app TikTok is expanding its reach in terms of entertainment content to shopping, edutainment and infotainment to bolster user engagement amid tough competition in the segment.
In its livestreaming feature, audiences will also be allowed to become guests on shows in a move that will support new customer experience, TikTok indicated.
“This year, we see more sophisticated and creative content from users with a rise in time spent and frequency use from various user groups than 2020,” Surayot Aimlaor, head of marketing for TikTok Thailand, said via a virtual group media…
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