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Sunday, May 5, 2024

TikTok stars boycott Amazon in activism push

TikTok influencers reason that the power to reach tens of millions of young internet users comes with a responsibility to take stances on matters of equity or social fairness

PARIS – TikTok influencers boasting collectively more than 51 million followers say they won’t work with Amazon until the e-commerce colossus delivers key concessions to workers and halts anti-union efforts.

It’s the latest example of creators lending their online stage to a cause on the massively growing platform more known for dance crazes and catchy songs.

An advocacy group calling itself Gen-Z for Change said it coordinated the pledge from more than 70 popular TikTok talents to stand in solidarity with Amazon workers through a “People Over Prime…

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