TikTok and Vimeo team up to bring video editing features to make it easier for marketers.

TikTok short video platform Collaborating with Vimeo, a video editing app. Vimeo Create’s feature will be implemented in TikTok Ad Manager in the hopes of reducing video costs for small and medium-sized businesses (SMBs), thereby reducing the time it takes to produce video content.

Vimeo will be TikTok’s first partner to be included in the Creative Tools category under the Creative Partners program under the big house ByteDance.

Previously, TikTok had enabled brands and marketers to experiment with the feature.

According to brand marketer NaturalAnnie Essentials, after using this feature, It increases the chances of reaching customers online 5 times more than other channels, which is a good sign. SMBs see TikTok as an attractive platform with potential for growth among competitor platforms such as Snapchat and Instagram.

Although Facebook is still the platform used by more than 8 million SMB marketers, pointing out that Most marketers still see that advertising on online platforms still has to be Facebook. But the spread of the coronavirus has made SMBs more interested in using advertising on a variety of digital and social media platforms.

However, the introduction of Vimeo’s features makes it easier to make video content. Marketers who are not good at video content will have the opportunity to create high-quality videos, and AI will help increase the opportunity for brands to reach TikTok users better.

TikTok itself also focuses on the amount of videos on its For You page, where users can scroll through endless short videos. And audiences want to see new content. and a variety of posts To keep viewers engaged, TikTok recommends brands share new organic videos. several times a week

For example, American candle brand NaturalAnnie Essentials says it currently produces 30 – 75 videos/month. Although the number of pieces seems huge, it gives good results as well. The NaturalAnnie brand tested it before it was released. found a click-through rate Vimeo is also developing new custom video templates exclusive to the TikTok app.

Meanwhile, SMBs are facing problems on other platforms. Marketers who advertise on Facebook are starting to wake up about Tracking iPhone users has become an option. And this problem is an opportunity for TikTok to increase revenue.

TikTok Marketing Partners include Adjust, Sprinklr, Bidalgo and WinClap, as well as major advertising agencies Interpublic Group and WPP.

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