The year virtual concerts took off

International concerts were absent for much of 2020 as every tour and festival was postponed or cancelled due to the pandemic. While there was not much to look forward to, one ray of hope we had amid the absence of live music was to see the number of artists around the globe covering all genres turning to the virtual world as a new medium to engage with their music fans. They took to social media live-streaming to give fans a much-needed virtual music fix and while the novelty of DIY online concerts filmed in artist’s living rooms and home studios via Facebook, Instagram, or YouTube wore off after a few days in quarantine, many musicians and music labels quickly became even more creative in lockdown and evolved a whole raft of innovative and all-round entertaining virtual…