Sichon, an enchanting coastal haven, is set to become the shining jewel in Thailand’s illustrious tourism crown.
Southern Thailand never ceases to mesmerize global travellers with its idyllic beaches, breathtaking landscapes, and rich cultural legacy. In this realm of wanderlust, a new destination is poised to grace the world stage as an epitome of “tranquil tourism.” With the imminent unveiling of the state-of-the-art international terminal at Nakhon Si Thammarat Airport in Q4 2023, Sichon, an enchanting coastal haven, is set to become the shining jewel in Thailand’s illustrious tourism crown.
A Serene Paradise Beckons
Sichon captivates with its serene ambience, inviting travellers to experience the essence of Thailand as it has flourished for centuries. Buddhist devotees pay homage in ancient temples, while fishermen haul their bountiful catches from the emerald-green waters onto the sun-kissed shores. Farmers adeptly gather coconuts from towering palms, and artisans diligently work their looms, weaving fabrics adorned with natural dyes derived from local fruits. Here, a harmonious community thrives at its own pace, resonating with a unique rhythm of life.
Fronted by the translucent waters of the Gulf of Thailand, Sichon showcases its unparalleled beauty. Sichon Beach, renowned by the prestigious travel guide Lonely Planet as one of Thailand’s top 10 beaches, stands as an exquisite testament to nature’s perfection. Gazing beyond the shoreline reveals the majestic Khao Luang mountain range, its imposing presence intersected by cascading waterfalls that entice adventurers to embark on invigorating hikes, offering awe-inspiring vistas from its summit. This hidden paradise, blissfully removed from the tourist masses, remains a mere 40-minute journey from the new international airport.
Visionary Leadership Paves the Way
One individual who recognized the immense potential of this extraordinary destination is Mr Ravi Chandran, former CEO of Laguna Phuket (part of Banyan Tree Holdings) and instrumental in the transformation of Phuket’s former tin mining district into Southeast Asia’s premier integrated resort destination. Now assuming the role of Senior Advisor to Urasaya, an upcoming residential and hospitality development concept poised to grace Sichon Beach, Mr Chandran steers the course toward a beacon of meticulously managed, eco-conscious, and locally inspired tourism.
“Sichon is quite something. Far from the tourist crowds, this is life in southern Thailand as it was 30 years ago – naturally beautiful, culturally authentic and perfectly peaceful. This is the Thailand visitors want to see and it is somewhere people will want to live,” said Mr. Ravi Chandran. “I really think that this is a new beginning for the south of Thailand and it is a chance to get it right first go – by embracing a future defined by heritage, nature and sustainability.”
Preserving the Essence
Sichon is not poised to become another mass tourism hub; it remains committed to preserving its inherent charm. The coastline will not be marred by towering hotels, nor will the intrusive hum of banana boats and jet skis shatter the tranquillity. Instead, the allure lies in maintaining an ambience that seamlessly blends with the authentic way of life that Sichon embraces today—an allure that captivates visitors and leaves an indelible mark on their souls.
Visitors to Sichon can immerse themselves in the local beachfront market, meander through picturesque coconut groves, and bask in the refreshing waters of the Gulf of Thailand, all while enjoying breathtaking vistas of Koh Samui Island and spotting playful pods of pink dolphins on the distant horizon.
Travellers seeking a deeper connection can delve into the rich heritage of Nakhon Si Thammarat province, renowned within Thailand. The provincial capital, also named Nakhon Si Thammarat, stands as one of the country’s oldest cities, with a storied history dating back over 1,200 years. The majestic Wat Phra Mahathat, the kingdom’s oldest temple, stands as a focal point and an annual pilgrimage site for devout Buddhists.
Nature’s Playground Awaits
For those craving adventure and wildlife encounters, the lush landscapes of Khao Luang National Park beckon. Home to the majestic Khao Luang mountain, soaring 1,780 meters above sea level and ranking as Thailand’s second-highest peak, this national park is a sanctuary for diverse flora and fauna. Over 300 varieties of orchids, 340 species of birds, and even elusive creatures like tapirs, leopards, and porcupines find solace within its pristine boundaries.
In conclusion, Sichon unveils itself as a treasure trove of tranquillity, authenticity, and natural splendour—a destination that offers a glimpse into the essence of Thailand’s heritage while embracing the future of sustainable and responsible tourism. With the imminent launch of the international terminal at Nakhon Si Thammarat Airport, the world shall witness the rise of this hidden gem, eagerly awaiting to captivate the hearts and minds of discerning travellers seeking a respite from the ordinary.
