The Tourism Authority of Thailand aims to achieve 3.5 trillion baht in revenue in 2024

The TAT plans to generate a total revenue of 3.5 trillion baht by 2024, with 2.5 trillion baht from international tourists and 1 trillion baht from Thai tourists.

Key Takeaways

• The Tourism Authority of Thailand aims to generate 3.5 trillion baht ($986 bn) in revenue by 2024, with 2.5 trillion baht from international tourists and 1 trillion baht from domestic tourism.
• Efforts will be made to enhance tourism quality, promote sustainable practices, and encourage more frequent and diverse domestic travel.
• TAT plans to focus on boosting tourism in secondary cities, diversifying its approach to target markets like China, Malaysia, India, Russia, Taiwan, Saudi Arabia, and Southeast Asian countries.

The Tourism Authority of Thailand (TAT) has set a revenue target of 3.5 trillion baht for 2024, with 2.5 trillion baht expected from international tourists and 1 trillion baht from domestic tourism….