Believe that many people should know more or less about Red Bull, Ready Mansome or even Puriku. But many people may not know that all of these are products in the TCP business group, and in addition to these familiar names, the TCP business group also has many products and services that go globally.
Which the Thumbsup team has visited the TCP business empire at THAIFEX 2023 and must say that it is interesting and shows the potential of the Food & Beverage business leader in Asia, as well as owning a world-class energy drink brand.
TCP’s Story, the birthplace of a world-class energy drink brand
Within the first zone, take us to know the story. origins of many brands Under the TCP business group that many people may not know that it grew from the pharmaceutical business. Located on Khao San Road Founded by Mr. Chaliew Yuwittaya whose first product Not Red Bull But it’s a drug called TC-mycin.
Until later, Red Bull products were released. Which is an energy drink and has become a global brand Red Bull itself.
Product Showcase, product realm of TCP business group
very interesting zone is all product groups which many brands are not sold in Thailand as well We can try a variety of products such as Red Bull Gold, Red Bull Cold Brew Coffee.
There is also a new product launch at THAIFEX 2023, the first place is FarmZaa (Farm Zaa), a new brand. which focuses on supporting products from Thai farmers by introducing “Mapeed” to develop into Mapueed soda drinks and Planett (Planet), a floral soda drink for the first time in Thailand. No sugar and 0% calories as well.
Both products please health lovers and save the world at the same time because they are products that come in very environmentally friendly packaging.
TCP Services, the power of integrated services
When you have a good product It also requires good management and distribution. This zone will introduce you to the “TCP Consortium” led by merchandising leader Durbell. and national warehouses
which in addition to providing distribution services There are also marketing consulting services. Help partners and partners who want to open the Thai market with more confidence.
Another interesting business is T.G. Vending, a beverage vending machine business. Or as an OEM (OEM) manufacturer, it is considered a zone that cannot be missed as well.
Product Experience Experience the power of new flavors.
The most fun zone Because we will meet with MIXOLOGIST PERFORMANCE or drink mixing by a famous mixologist who brings drinks in the TCP business group to mix together until it becomes a special drink. It is a zone that people are quite interested in.
International Business expanding business opportunities
If anyone wants to lead an international business recommend this zone We will learn how to take Thai products to foreign countries. With TCP Group exporting products to 14 countries in Asia and marketing in more than 170 countries around the world.
TCP Sustainability with a sustainable future
Not just world-class products and services, TCP Group also cares a lot about sustainability. It has made it clear that it will use 100% recyclable packaging by 2024 and has also partnered with global environmental organizations. to bring glass bottles aluminum cans and used plastic bottles into the recycling process to develop sustainable packaging This is also part of creating a circular economy.
inside the exhibition area There are many activities such as TCP RUNNER for us to win special prizes. and take a commemorative photo at the photo booth
It can be seen that the TCP business group is not only doing business that grows far to the world. but also a business empire that creates a variety of experiences for consumers Including related businesses in Thailand and internationally to grow sustainably and have social responsibility as well
Additional information – TCP
