The Swift effect
The influence of Swift extends far beyond her music. With the pop icon’s relationship with American National Football League (NFL) player Travis Kelce in the spotlight, the spillover effect of Swift attending her boyfriend’s games to cheer him on has significantly increased the NFL’s viewership, especially among female viewers between the ages of 18 to 49. Thanks to Swift’s attendance at one of his games in September 2023, the month they went public with their relationship, Kelce’s jersey sales spiked by nearly 400 percent, making him one of the top five-selling NFL players.
Swift’s impact is also literally causing shockwaves. In July 2023, a pair of Eras Tour performances in Seattle was so loud that they registered as seismic events equivalent to a 2.3 magnitude earthquake.
More crushingly, the crash of Ticketmaster’s booking platform due to…
