The secret to building a brand in 2021 to stand out and be remembered by customers • Thumbsup

Today there are many brands of products and services that consumers can choose from. But only a handful of them can stand out and be remembered by consumers.

Making customers think of our products and services is the secret of branding success. The branding doesn’t have to be a big company. But small entrepreneurs can also increase their chances of getting in the minds of their customers.

Renderforest, a video, logo and website design company, has compiled a range of surveys and statistics. Related to branding in 2021, which can be applied in branding together

The Importance of Branding

• 1 in 3 consumers already have a brand in mind when shopping
• 59% of customers prefer to buy products from familiar brands.
• 77% of customers replace a product with a brand name.
• 75% Awareness is a top priority. In branding

What can customers recognize the brand from?

• 75% logo
• 60% Visual Style
• 45% brand unique color
• 25% Unique Voice

How important is Brand Loyalty?

• Consistent brand visibility increases revenue by 23%.
• 93% of customers say that the first purchase decides whether to buy a brand next.
• 82% of consumers are more likely to purchase items from brands they have purchased before.
• 74% said that brand loyalty increased by engaging with online content.
• Quality, price, experience and consistency are the main factors that influence Loyalty.

Factors that cause brands to lose Brand Loyalty

• 76% decrease in quality of products or services
• 73% Bad customer service
• 45% are irresponsible
• 41% are annoyed with online content
• 32% lack of innovation

Branding with Website

• 75% of consumers check out a brand by visiting their website.
• 92% said brands with websites were more reliable.
• Consumers spend more time looking at images than reading text on websites.

Build your brand with social media

• 77% of customers are more likely to choose a brand to follow on social media.
• 83% of users appreciate when brands answer questions on social media.
• 85% of users say that video content makes it easier to reach brands.
• 77% of users choose to follow brands because they make useful content.
• Consumers see other customer reviews (UGC) as the most reliable form of content.

The origin

Renderforest