The Rise of Elephant Pants: Chiang Mai’s Fashion Phenomenon

In Chiang Mai, a business duo are turning Thailand’s iconic elephant pants into a global trend.

Hailing from Chiang Mai, Kingkarn Samorn, the Managing Director, and Jakkaphum Samorn, the Director of Chinrada Garment Company, are the masterminds behind the rise of this iconic fashion phenomenon. From a small home office in 2013 to a sprawling modern factory in 2018, the couple’s journey is nothing short of a sartorial success story.

In an exclusive interview with Prachachat Business, the couple revealed their ambitious plans, preparing to unleash elephant pants as soft-power fashion items targeting the online livestream market in Thailand and beyond.

Chinrada Garment boasts an impressive 80% wholesale share, spanning both domestic and international markets. Countries like Korea, Japan, Taiwan, the US, Australia, China, France, Canada, and the…