Valentine’s Day is expected to cost consumers more this year as inflation remains sticky. Yet despite the economic doldrums, they are planning to celebrate the official day of love with their sweethearts and buy gifts for them to show how much they care. Flowers rank third on the list of top gifts even though the price of roses, the queen of flowers, is lower than in previous years.
The annual survey of consumer spending on a celebration of love and affection released last week by the University of the Thai Chamber of Commerce (UTCC) revealed that spending for Valentine’s Day this year would be about 2.52 billion baht, up 5.4% from 2023.
“Valentine’s is important in a relationship and it’s a good time to celebrate,” Pornphan Sangsrithong, assistant to the head of the UTCC’s Center for Economic and Business Forecasting, said as she announced the survey’s results.
The…
