Perspectives from Thai businesses
Revie Sylviana, Meta’s Director of SEA & Emerging Markets for Global Partnerships
Suvita Chansrichavala, General Manager of Design & Creative, Buying & Planning at Jaspal Company Limited (Public), shared their experience as a business on Instagram, “Instagram is a crucial platform for communicating our brand identity, especially for the fashion brands under the Jaspal Group umbrella, whether it’s through creative visuals that reflect our unique identity or the current trend of short-form videos on Reels that cater to changing online media consumption, where people seek concise and entertaining content. The features of Reels particularly align with our Go-To-Market strategy in terms of functionality and in creating emotions or vibes within the brand that better resonate with our target customers.”
Pornpawee…
