“The Masterpiece” campaign to normalise breastfeeding

The first week in August is World Breastfeeding Week, so UNICEF Thailand is launching a social media campaign called “The Masterpiece”, to raise awareness about and emphasise the importance of breastfeeding, after a UNICEF survey found that only 29% of new mothers in Thailand exclusively breastfeed their babies for the first six months of life, which is below the Global Nutrition Target of 50% by 2025.

“While the new data shows that the breastfeeding rate in Thailand has doubled during the past few years, too many children here are still missing the opportunity to have the best start in life,” said Kyungsun Kim, UNICEF Representative for Thailand.

Even though breast milk is the best food for baby, as it is full of all the nutrients they need, there are some mothers who face obstacles and barriers to breastfeeding. Some might be unable to access healthcare support, if they…