The magic of magnolia

Gucci’s #FloraFantasy universe has been reimagined with purple as a background colour for a new take of the Flora pattern first created by artist and illustrator Vittorio Accornero in 1966.

The distinctive motif blooms everywhere at Gucci Flora Gorgeous Magnolia pop-up, which has taken over Siam Paragon’s Hall of Fame from Oct 18 until today.

Gucci Beauty has made it a fragrant space to explore its floral trilogy as well as The Alchemist’s Garden haute parfumerie collection.

Gucci Flora Gorgeous Magnolia is the third eau de parfum in a series that pays tribute to noble flowers.

The #FloraFantasy began in 2021 with a gardenia-inspired perfume housed in a pink bottle with the distinctive Flora pattern.

Last year, jasmine starred in a composition, whose bottle is turquoise as a reference to the healing stone often associated with hope and protection.

Likewise, in a…