Offering great products is now no longer enough for beauty brands to survive, according to Mintel. Consumers expect companies to have a real purpose and use their power to help engender genuine social change.
The market intelligence agency recently released “Future Forwar”, a report based on findings from consumer research.
The report shows that “not using harmful ingredients” (48%) is still the top priority of consumers who want to keep themselves safe.
They also want brands to be honest with them about their business practices (29%) and to pay their employees…
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