even when watching online or streaming content It will be a trend of watching movies that the new generation is very popular. But because of having to stay at home during Covid-19 for more than 2 years, this group of people also yearn to go out and live the same life.
Research from Meta-commissioned Shows that 38% of the respondents said They were comfortable watching at home during the pandemic. But as movie fans, they feel the need to go back and watch movies in theaters.
Meta’s research also found that more than a quarter of respondents were people who were hopeful of the movie theater business. More than 6.1% plan to leave the house to watch movies outside the home over the next six months.
Gen Z women and millennials be the main group
The lead group in the movie theater industry, once predicted to be males aged 18-34, was the largest audience segment in pre-Covid-19. But the survey showed that females aged 18-34 would like to go to the cinema more than any other age group.
point out that The new generation also wants to come back to watch movies, making the cinema industry. There are still opportunities and strengths that are in demand.
Realistic special effects stimulate the viewing.
It’s not just the plot of the movie that is the highlight of attracting people to watch. special effects on screen realistic rumbling sound It’s also one of the things that 43 percent of viewers consider deciding to go back to watching movies in theaters.
Movies that keep people coming back
Meta reveals that movies that will attract people to come back to watch again are movies of the genre. ACTION/ADVENTURE and Comerdy are still the genres that draw the most people back in theaters.
Back in December 2021, Spider-Man: No Way Home broke sales records and became the highest grossing film.
However, 2022 is a pivotal year for the future of cinema that is likely to return to popularity. Of course, the revenue coming into the box office is still lower than the period before the Covid-19 crisis. The business that is likely to recover and come back before anyone else is cinema
If this industry Able to adjust the movie projection style by extracting the stories that people are interested in. Have interesting snacks like popcorn or snacks to eat while watching and bring more people to the cinema. It is indeed an opportunity to return to business again.
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