Blackbough Swim is an international brand with local roots. How do you manage to market to multiple audiences?
JT: Social media definitely helped Blackbough grow to the worldwide loved brand it is today. When we decided to finally make ourselves available internationally, our online website became the biggest tool to help accommodate our international customers.
Aside from our online website, the different social media platforms such as Instagram, Pinterest, Facebook and now TikTok, make it possible for us to further market our products. Through these platforms, it is easier for us to adapt to the current and latest trends, which we can also further utilise when marketing our products.
What is the greatest lesson you’ve learned as a self-made businesswoman?
JT: The greatest lesson I learned is to be brave and to take opportunities when you see them. It was a hard decision to choose…
