Published: Mon 05 Jul 2021
The Big Picture covers new ground in India
July 5th, 2021 – ITV Studios’ interactive game show format The Big Picture covers exciting new ground with a commission by Viacom18 Media Pvt. Ltd. in India. The debut season, to be locally produced by Banijay Asia, will be broadcast on Colors TV; the #2 channel in India. With none other than Bollywood star Ranveer Singh as host of the show, this first series is more than promising. India will be the fifth country to pick up the format, following in the footsteps of the Netherlands, Turkey, Portugal and Thailand.
Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said, “At COLORS, it has been our constant endeavour to tread beyond the conventional to provide premium variety content. With a view of bringing new and enhanced entertainment experience for our…