The 1 (The One) launches “The 1 for Business”, a business helper to increase digital marketing capabilities under the concept of Customer First, Data First with 3 solutions for business. Ready-to-Scale Ready to open to all business partners, providing strategic advice and insightful marketing from a team of new generations to create sustainable growth.
Kawin Tanguthaisak, Managing Director – The 1 said, “The year 2021 is another year that The 1 has been able to grow by leaps and bounds. Overall revenue and users of The 1 have grown more than 30% even during the COVID-19 pandemic.
This success is the result of corporate transformation. adjust the way it works We have a team of young people to work on creating the best experience on The 1 app. It currently has more than 19 million members and 14 billion The 1 points spent annually.
“For our main goal in 2022, The 1 will continue to strive to develop the best experience for consumers through The 1 app based on the concept ‘Your Everyday Lifestyle Platform’, both in terms of content in The 1 Today and rewards. from partner including MarTech and Personalization capabilities in Real Time Right Moment
This year’s highlight is The latest development of business solutions is ‘The 1 for Business’, enabling ecosystem partners to increase their business capabilities. Which we can build on the experience and expertise of The 1 for more than 15 years with full efficiency. And it is an important driving force to create sustainable growth for The 1,” added Mr. Kawin.
Mr. Krisana Ngamsom, Head of Business – The 1, said that The 1 for Business is a solution for businesses designed to meet the needs of data-driven digital marketing under the concept of Customer First, Data First. Understanding customers is fundamental and a business enabler that enables partners’ businesses to go the extra mile to deliver the best possible consumer experience.
It is the first service provider in Thailand. open to businesses and shops Able to connect to the Loyalty Platform via The 1 BIZ – Connect that is ready to use. and can create immediate growth Ready-to-Scale Without having to invest in developing their own platform and can be adapted to every business.
It features strong connectivity to The 1’s loyalty system and a strong membership base of over 19 million, plus a data advantage with 360-degree member insights based on analysis of over 10 million shopping behavior data. The SKUs and interests from The 1 app usage data that will help speed participating businesses achieve their business goals:
- Know and understand your customers better. by collecting data on customer spending behavior through the membership system and accumulating points, and developing one’s own 1st Party Data to be more dimensional
- Determine marketing strategies, develop products, services, and create good experiences for customers to understand and solve problems on the spot. by using the data to analyze trends To further develop products and services that meet the needs of customers
- maintain relationship with customers and create repeat purchases through the loyalty program and personalized marketing communication formats (Personalization) to deliver the right offer with modern MarTech.
- Reach new, targeted customers by creating a co-campaign, organizing promotional programs through The 1 channels, and precisely targeting your desired audience.
The 1 for Business consists of 3 solutions that can be customized according to the business objectives and marketing of partners that respond to a variety of business operations, including retail, fashion and beauty, food and beverage, travel. , Transportation and Automotive, Financial Institutions, Media and Entertainment, Real Estate, Hospitals, Airlines, etc. It is open to businesses that already have their own loyalty system or not.
The 1 for Business team provides strategic advice and implementation with three key solutions, tools and software. that will allow partners to access and use both front and back systems more conveniently, including:
1. Loyalty & Rewards Service Group
- The 1 BIZ – Connect, a service that connects to The 1’s loyalty platform, creating a loyalty program – redeeming points with The 1 BIZ – App and The 1 BIZ – Manager systems that are ready to use immediately. giving businesses access to a quality customer base Turn one-time customers into regular customers. and store purchase data efficiently
- The 1 BIZ – Point The 1 point package service is used as a brand marketing tool. Drive purchases with reward points. or change the accumulated points into special privileges according to business needs
2. Data & Insights service group
- The 1 BIZ – Data Enrichment, a service that helps business partners develop their own customer profiles. This covers lifestyles, interests and needs in depth.
- The 1 BIZ – Insights Report, a service that helps summarize important information of the target audience according to the needs of business partners. in an easy-to-understand visual and graph format
3. Reach & Engagement Service Group
- The 1 BIZ – Audience+ Audience selection service from The 1 member base of over 19 million people who match the campaign objectives. in terms of purchasing behavior, preferences, and interests, assuring businesses that they will be able to reach the correct and accurate target groups, helping businesses to market effectively through various communication channels, including SMS, Email, The 1 Application and various social media
“The challenging problem of today’s business is adapting to adapt to Digital Disruption, customer behavior or even changing media landscape, causing limitations. That makes the traditional marketing strategy not as effective as before. while the unchanged thing is Every business’s goal is to provide the best customer experience.
which arming businesses with new methods and tools, including partnerships with experts to fulfill the lack of potential It is another option for businesses that want to go one step further.
All 3 solutions from The 1 for Business will help businesses to develop their own customer database to be more accurate and dimensional. And use it to formulate marketing strategies to create a good experience for customers. as well as being able to retain existing customers reach new customers more effectively,” Mr. Krishna concluded.
