PHUKET, 9 June 2022: Thailand’s annual travel show, Thailand Travel Mart Plus (TTM+), opened on Wednesday on Phuket Island after a two-year pause caused by Covid-19 lockdowns and restrictions.
The first round of lockdowns skittled plans to stage the in-person TTM in Phuket in June 2020. Then extensive travel restrictions and complicated entry rules made it impractical to produce an in-person show in Phuket in 2021.
Yesterday’s opening ceremony was an emotional affair for the Tourism Authority of Thailand, which has been battling to revive tourism with mixed results due to Covid-19 restrictions. The show acts as a bellwether promising a substantial revival in tourist arrivals during the second half of the year to deliver up to 10 million visitors.
TAT is clinging to its well-travelled campaign tagline ‘Amazing Thailand’ and optimistically extends the slogan to include…
