Thailand’s tourism reboot: aiming high with a 2.4 trillion baht comeback

The Thai government unveiled an ambitious strategy aimed at revitalising its tourism industry, to generate revenue of 2.4 trillion baht this year. This figure equates to approximately 80% of the income recorded in the sector’s peak year of 2019. A spokesperson for the government, Chai Wacharonke, revealed the plans yesterday.

The government has further goals for the domestic tourism sector, aiming to accrue 3.1 trillion baht by 2024. In addition to this, the nation aims to attract 40 million international tourists by next year.

Their hope for this year is to witness the arrival of 28 million foreign tourists, thereby generating over 1.4 trillion baht in income. This would be a significant increase from the 600 billion baht acquired last year. Chai stated that the total revenue from tourism this year is expected to be around 2.4 trillion baht.

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