Thailand’s Top Consumer Trends To Watch, Digital Talk With Wanida Tardivel & Junphen Juntana, SVP Marketing & Brand Management – Siam Commercial Bank (SCB)

It all about Agile, Predictive, Contextual, Augmented Marketing. Data is a key for communications and success. CX Customer Journey, customer touch points bring prospects from unknowns to knowns by using marketing technology tools and solutions.

Financial Technology is the technology and innovation that aim to compete traditional financial methods in the delivery of financial services. It is an emerging industry that uses technology to improve activities in finance.

The COVID-19 situation has impacted all people around the globe. Small and large corporations have already been aware of the importance of digital transformation. The evidence lies over the last months; we have seen an acceleration of digital trends, digital content marketing and new marketing technology tools that are now, more than ever, on top of discussions and part of all…