Thailand’s smartphone market holds promise despite economic strain

In these difficult financial times, Thailand’s smartphone market still carries incredible potential for device makers, particularly in high-end models, despite reduced support of handset subsidies by mobile operators, according to Oppo, a leading Chinese smartphone maker. With a market value exceeding 100 billion baht, Thailand’s smartphone market is regarded as a gem within Southeast Asia.

The Senior Executive Vice-President at Thai Oppo Co, Chanon Jirayukul, noted that Thailand continually attracts severe competition due to its lucrative smartphone market within the Southeast Asian region. Although the economy is strained, the country still has above-average mobile phone selling prices, driven by consumers’ strong financial power towards flagship models. Compared to the entry-price smartphones that have been battered by falling…