Thailand’s smartphone market bracing for double-digit slump

Thailand’s smartphone market is facing a potential double-digit contraction this year, as a result of the economic downturn and a decrease in consumer purchasing power in Q2 and Q3, according to M Vision Plc, an expo organiser, and mobile phone vendors. However, market prospects are predicted to improve in Q4, owing to the introduction of new flagship phones.

Opas Cherdpunt, the CEO of M Vision, who is organising the Thailand Mobile Expo 2023, attributed the market decline to weak economic conditions accompanied by a lack of significant technological changes, such as the adoption of flexible screens.

The four-day expo, which began yesterday, October 26, at the Queen Sirikit National Convention Center, is expected to generate 1 billion baht in transactions as producers promote their new models and provide discounts on existing ones to achieve…