The exclusion of Thailand from the itinerary of Taylor Swift‘s world tour has prompted the denizens to reconsider the nation’s global standing as a viable hub for international exhibitions and events.
Bringing the country’s potential into question, it was revealed that the total revenue from meetings, incentives, conferences and exhibitions (MICE) industry for the final quarter of last year was 28.5 billion baht, of which exhibitions contributed over twice as much as corporate meetings at 6.88 billion baht, compared to 3.24 billion, as cited by the Thailand Convention and Exhibition Bureau (TCEB).
As business normalises and traffic increases, accommodating larger events or concerts in the capital’s convention centres becomes a daunting task. Two simultaneous international shows can attract over 10,000 visitors, leading to…
