Future prospects
While China, South Korea, Japan, India, Indonesia, and the Philippines have been key markets for BL content, the wider international fan base is also growing, signalling a promising future for Thai BL series.
“I truly believe that Thai BL shows will continue to thrive in the future,” Bundit said. However, he acknowledged that the entertainment market is evolving fast, with more discerning audiences and increased competition. Creators must strive to balance creativity and fan expectations while continuing to innovate and provide quality content, he said.
Beyond sex
While acknowledging that intimate moments are a key ingredient attracting viewers to BL shows, Bundit said that audiences are also looking for engaging storytelling and high production values.
“The industry has matured, and fans have become more refined. Creators need to cater to a diverse audience, which means they must constantly innovate and provide fresh and enjoyable content.”
He also acknowledges that explicit scenes are sometimes added without much need or context as a shortcut to viewer seduction.
Promoting diversity and inclusivity
While Thailand’s BL series industry is thriving, Bundit stresses the importance of government support for LGBTQ+ rights and inclusivity. He believes that the industry’s success should be reflected in the country’s legal framework and push for equality.
“It’s about recognising that BL series encompass a wide range of themes and should reflect the same diversity present in real life.”
The growth of Thailand’s BL series industry offers a win-win for Thailand’s economy and social justice. Collaboration between the Thai government and the entertainment industry is key to promoting diversity, inclusivity, and creativity, thereby solidifying Thailand’s position as a global hub for BL content and a haven for the LGBTQ+ community.
