Thailand’s digital dependence revealed in new internet study

Thailand shows a strong level of digital readiness with a high penetration rate for internet usage, social media engagement, mobile connections, online shopping and digital payments, according to the “Digital 2022: Thailand” report.

The report was released by DataReportal, which analyses and collects online data from around the world, in partnership with creative agency We Are Social and strategic consultancy Kepios.

There were 54.5 million internet users in Thailand in January 2022, some 77.8% of the total population, the report indicated.

About 56.8 million people engaged in social media, accounting for 81.2% of the population, while there were 95.6 million cellular mobile connections in Thailand, or 137% of the population, in January this year.

Citing a survey by global market research company GWI in the third quarter of 2021, the report indicated people in…