Customers shop at a GO! hypermarket. Thai retailer Central Retail Corporation has unveiled a five-year plan to invest 35 billion baht ($1.1 billion) to expand its footprint in Vietnam. CENTRAL RETAIL VIETNAM/VIET NAM NEWS
Thai retailer Central Retail Corp (CRC) has unveiled a five-year plan to invest 35 billion baht ($1.1 billion) to expand in Vietnam.
CEO Yol Phokasub said: “Throughout CRC’s nine years of operations in Vietnam, food has remained a significant category, contributing approximately 70 per cent of total revenues. The company [now] aims to solidify the non-food category and enhance its omnichannel platform.”
“The omnichannel platform will include online sales, e-commerce, quick commerce, social commerce [chat & shop], hotlines, and ‘click and drive’ services.”
Central Retail Vietnam CEO Philippe Broianigo said: “CRC has set up a five-year road map with…
