Thailand Turns to Chinese Influencers to Allay Tourist Concerns

Thailand plans to tap Chinese social-media influencers and companies like Huawei Technologies Co. and Alipay to promote the country as a tourist haven in an effort to more than double the number of travelers from its largest source of visitors before the pandemic.

The Tourism Authority of Thailand will invite creators on ByteDance Ltd.’s Douyin platform to produce travel content and invite media and travel agents to tour the country to attract prospective travelers, Chattan Kunjara Na Ayudhya, a deputy governor, said at a briefing in Bangkok.