Aiming to achieve its revenue target of 2.38 trillion baht, Thailand’s tourism sector is pushing ahead in the last two months of the year. The Tourism Authority of Thailand (TAT) announced that the total takings for the first ten months stood at 1.67 trillion.
TAT’s governor, Thapanee Kiatphaibool, outlined plans to stimulate the sector further, with a focus on intensifying promotional campaigns. The agency plans to support approximately 3,000 local and international activities across the country during the festive season. The goal is to build momentum for the following year, which has a revenue target of 3 trillion baht.
Thapanee expressed optimism for next year, which she believes holds more promise compared to the current year. The latter has been affected by geopolitical conflicts in the Middle East and a shooting incident in a Bangkok mall.
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