Industry insiders in Malaysia, such as Ben Law, founder and director of Future Sound Asia (FSA), recognise the positive impact that such events can have on tourism, drawing parallels to the effects seen from events like the Good Vibes Festival, which FSA organises.
“It will definitely boost tourism for the country as we have seen how the effect of Taylor Swift can have. Good Vibes Festival attracts about 15-20 per cent of tourists coming from abroad,” he says.
Conversely, Iqbal Ameer, group CEO of Livescape and vice president of Arts, Live Festival and Events Association (ALIFE) said despite it being a great initiative and bold move, it might have unexpected repercussions as it has the potential to impact the local music festivals and events. “There are many great festivals and events that are happening in Thailand, and their rice bowls might be affected by this move,” he…
